After a few weeks of relatively little news about the game and its direction after launch, Red 5 created a blog post in which they discuss the state of the game, and where it's headed:

http://www.firefallthegame.com/news/state-of-the-game-august-2014

TL;DR, here's what they are working on:

• General bug fixing, performance tuning
• New, diversified ARES jobs throughout the world
• Reduced travel time between ARES jobs
• Fixing leveling curve/fluidity
• Class/ability balancing/tuning
• AI improvements, diversity
• New zones, dungeons and raids